“Björn, Emil and the rest of the team at Toca Boca have gained huge trust from both children and parents by focusing on quality, playfulness and gender-neutrality.
“Toca Boca’s start and subsequent development, with 140 million downloads over the past five years, is a success story for Bonnier Growth Media,” says Ulrika Saxon, CEO for Bonnier Growth Media. From its core business in digital toys, Toca Boca’s ambition is to grow by broadening its brand in video and physical products. Toca Boca, which is part of the Growth Media business area of Bonnier, gets more than 60 percent of its revenues from North America today. Björn Jeffery and Emil Ovemar, part of Bonnier’s R&D department at the time, came up with the concept of making digital toys for the smartphone generation.īased on the idea of always taking a child’s perspective and developing products for an international market, Toca Boca has grown into a top global brand for kids. Toca Boca started five years ago as a project out of Bonnier’s headquarters in Stockholm. The buyer is Canadian toy and entertainment company Spin Master. Success story Toca Boca, which in five years has gone from idea to 140 million downloads of its digital toys, is getting a new owner.
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